We are the Canadian
Rental association
What we do
The Canadian Rental Association (CRA) is the leading trade association for event and equipment rental businesses in Canada. CRA advocates on behalf of its members to government, regulators, and other stakeholders, and provides industry insights, best practices, education, and networking opportunities to our members.
Our Mission
To promote and support the success of our members in the Canadian event and equipment rental industry.
Our Vision
We are recognized as the voice of the event and equipment rental industry. We are the preferred source for guidance on safety, standards, and business practices. We are the leading advocate on behalf of the event and equipment rental industry in Canada. We have a well-governed organization and chapters with mechanisms to communicate and collaborate with each other. We promote members interests using best practices.
Being a CRA member is no longer seen as an option, but a PRIORITY.
Our Values
Connecting for success
The Canadian Rental Association will always recognize the value of connecting members. Canadian event and equipment rental operators are some of the finest people we know. We excel at creating opportunities for our members to network and to collaborate for the success of the overall industry.
Leading through volunteers
The Canadian Rental Association believes that the best way to achieve our goals is by engaging directly with our members on a volunteer basis. This focus on volunteer leadership ensures that our decisions will always be informed by the members we serve.
Empowering through education
Education is the key to improvement, the Canadian Rental Association works with our partners to provide opportunities for skills advancement, market research, and timely member updates so that our members can success in a knowledge driven world.
Advocating for continuous improvement
The Canadian Rental Association believes in continuous improvement both for ourselves and our members. We may not be perfect but we will be better today then we were yesterday!
Recognizing the strengths in diversity
The Canadian event and equipment rental industry is representative of all of Canada. We have operators of all social and ethnic backgrounds, genders, identities and orientations. Our members support every aspect of Canadian life – Members equipment supports all aspects of the Canadian Economy, including Construction, Festivals, Aviation, Healthcare, Weddings, Education, Industrial and Home Maintenance, and many other sectors. Diversity in all aspects is what makes the event and equipment rental industry strong and resilient.
We are member focused!
Everything we do, and every decision we make will help advance the interests of our members.